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I am a marketing partner with an understanding of technology and the best ways to utilize it within an integrated marketing program to communicate with your target audience. It is more important than ever to have a marketing partner with an understanding of technology and the best ways to utilize a variety of digital channels to communicate with your target audience wherever they are 24/7. With social media platforms and Search Engine Optimization (SEO) strategies, can ensure products and solutions are found at each phase in the sales funnel. Whether you need a new website, brand video, or social media campaign, I can deliver.

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• Web strategy and project management

• Email campaigns

• SEO/pay-per-click (PPC)

• Social media marketing

• Analytics/performance metrics

• CRM management

 

 

 

 

 

 

 

 

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I am intentional and passionate about building awareness of products and solutions. Investing in a strategic and tactical approach when developing marketing goals, is essential to overall success. Differentiation is a continuous process – a matter of evaluating the marketplace and evaluating your firm to ensure that you’re positioned for success.

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Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.  Branding can be the deciding factor for consumers when they make a purchase decision. 

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• Brand visuals & core messaging

• Awareness

• Recognition

• Management

• Identity program

• Logo/tagline

• Naming/naming hierarchy

• Internal & external brand launch

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​I utilize market intelligence to develop strategic and comprehensive, integrated programs that generate the best results. Once this program is implemented, I offer a data-driven approach to Intelligent by measuring performance and make adjustments as needed to ensure that you receive the best return on your investment. 

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• Media planning (print, social, digital)

• Market research 

• Marketing planning & strategy

• Thought leadership (articles, video)

• Target market research

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Strategic content has a profound impact on marketing and branding. My goal always includes assessing the current landscape and guiding improvement to engage with target audiences, convert more leads, boost brand awareness. In one instance, the number of hits on a blog I wrote bumped the meter on qualified leads by 30 percent.

 

Content takes on many forms and is key to achieving business objectives. As the marketplace continues to grow, creating content to build authority is a worthwhile investment in 2024.

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• Sales collateral & presentations

• Content strategy

• Internal communications

• Marketing program & campaign development

• Digital content development & management

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