PERSONAL BRAND SUMMARY:

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• Possess deep expertise and experience in marketing and advertising

• Proven history of generating significant new revenue through content marketing.

• Experience in managing print, web, video, and multimedia production.

• Adept at thriving in fast-paced environments and adhering to tight deadlines.

• Recognized by co-workers and managers for creativity and adaptability to new environments.

 

SKILLS:

 

• Content Marketing Strategy

• Researching/Sourcing

• Networking

• News Story Production/Editing

• Content Management

• Project Management

• Digital Asset Management

• Marketing Campaign Management

• Web & Print Design/Production

• Social Media Strategy

• Lead Generation

• Relationship Management

 

EXPERIENCE:

           

Digital Marketing and Content Strategist Consultant                                                          

11/2017-current

 

• Developed and executed marketing strategies for B2B and B2C clients in a variety of industries located throughout the United States and abroad.

• Wrote and published articles on how consumer products can add value to healthcare partners and resident’s lives.

• Created pivotal marketing communication pieces including digital advertising efforts for the purpose of increasing sales.

• Designed and reconstructed company website to appeal to the target audience and increase electronic visibility for Prime Communications and Quin Global.

• Managed social media sites and increased the number of fans, followers, and sales within two months by 50%.

• Created monthly analytic reports and used them to develop an effective social media program.

• Wrote company press releases, published them on various online outlets.

• Launched and created a monthly e-mail newsletter campaigns via Constant Contact, increasing customer retention rates by 10%.

• Recommendations on industry tactics for PR, web analytics, and optimization were accepted and implemented.

 

Quin global                                                                                                                            

02/2016 – 11/2017

Quin Global manufactures a variety of industrial-strength canister spray adhesives with offices in the U.S., Scotland, and Australia.

Digital Marketing and Content Strategist

 

• Managed content requirements of company communication channels and the development of content deliverables for e-newsletters, blogs, and social media platforms.

• Serve as editor for company publications including creating and maintaining an editorial calendar and production timelines, editing, and proofreading copy while following the voice of the customer.

• Develops and vet publication story ideas with relevant stakeholders in a timely manner.

• Work with cross-functional teams to plan, implement, and improve account performance aligned with goals and initiatives.

• Drive cross-functional synchronization of marketing tactics across multiple web properties and channels including websites, landing pages, social, inbound, and outbound campaigns.

• Develop and execute SEO deliverables and other deliverables as needed.

• Drive innovation and implement testing strategies to continually uncover opportunities to enhance product knowledge and awareness.

• Continuously monitor, measure, analyze, and recommend ways to improve digital marketing performance on corporate-owned properties channels and/or campaigns; design a primary set of digital KPIs.

• Collaborate and launch partnerships with key industry experts and internal sales teams to ensure marketing goals, strategies, and tactics are aligned and prioritized.

 

Prime Communications, Inc.                                        

09/2015 – 02/2016

One of the first end-to-end technology integrators in the region providing security solutions.

Marketing Director

 

• Built and managed the corporate website as a way to generate awareness and increased SEO.

• Launched a corporate website from the ground up; designed concepts oversaw development, created SEM strategy, and built affiliate relationships.

• Designed and implemented a content management system/processes and hired a team of freelance designers.

• Drove average 20% year-on-year traffic gains across all sites by consistently producing high quality, search engine optimized content, and creating newsletter/email strategy that drove readers back to the sites.

• Oversaw creation of a design template that gave the site its own look and feel while launching lead generation campaigns capturing 500 leads per month.

• Successfully launched social media feeds to develop community engagement with the target audience.

• Introduced analytical tools to assess social media marketing strategies to determine the rate of return with reports.

• Partner closely with Sales, Product Services, IT, Product Development, Vendor Relations, and other senior leaders across the company to create demand and recognition for the company and its products/services.

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